QUOTE OF THE DAY
Love yourself. It is important to stay positive because beauty comes from the inside out.
You worked tirelessly, and finally, your dream mobile app is ready for launch. You are proud of your effort and are quite sure that your app will be one of the most popular downloads on iTunes and Google Play. Well, you might have done your research, and the app would offer your target audience a convenient and engaging experience, but all this is just one part of the story.
If you think that creating a unique mobile app is enough, you ought to think again. For your newly launched mobile app to be a hit, people should ‘want your app,’ desperately, even before it becomes available. So what do you do? Just putting up your product for download on Apple or Google Store won’t make the cut, right?
To build an audience that would take your app to new levels, you must cut through all the noise and for this, you need a convincing social media marketing plan.
Social Media is Changing Marketing and Advertising
Social media plays a vital role when it comes to marketing or advertising a product, including mobile and desktop applications. Since the majority of the population uses social websites actively, you don’t really have to spend a great deal of time in finding your audience. Your task at this point is to research further, expand your customer base and attract even those who were not your target audience in the first place.
Marketing on social websites is mostly free (we’re not talking about sponsored posts here!) hence all kinds of businesses even start-ups with shoestring budgets can market their products and services efficiently and quickly. However, it is more than mandatory to make sure every step is taken carefully as one wrong move could make the entire marketing campaign a failure.
Remember, social media campaigns can go horribly wrong if not handled the right way. What’s worse is that it can create a bad image of your product (app) and brand in the market.
If you have designed a fully functional mobile application but are not quite sure how to market it, you have landed at just the right place. Here are some Do’s and Don’ts that you ought to consider while marketing your app on social media.
- Tempt your audience – Make them Want More
Before launching your application on app stores, you should do something to make your audience anxious and excited. In this case, there is nothing better than coming up with a compelling trailer video. This would let the people get a complete view of your application and what is it all about. Moreover, this serves as a creative way of telling the viewers its launch dates and where they could download it from.
To make more people watch the trailer, you must make sure it spreads like wildfire (becomes viral!) and appears on their newsfeed. You can do this by posting and sharing the trailer on all social media platforms including Facebook, Instagram, YouTube, Snapchat, etc. To notch it up, you could always go for paid advertising.
Keep in mind that sharing and posting the trailer is no good if it does not have energy, creativity and the right information. Make the trailer short and descriptive enough to leave the viewers waiting for your app’s launch. If you are not pro at it, hire an expert and consider it as an investment.
- Connect on Facebook
What’s better than interacting with your potential customers on what is currently the world’s most actively used social network? With more than 2 billion active users from all around the world, Facebook serves as an extraordinary way to reach out to potential customers. Not only you can promote your app but also remain in constant touch with your customers. This helps strengthen your relationship with the audience and improve the company’s image at the same time.
- Unleash the Power of Instagram
With more than 75 million users, Instagram offers you a great way of going visual with your social media marketing campaign. Nearly all kinds of companies including tech giants have thousands and even millions of followers on their Instagram account.
Create an Instagram account for your mobile application and post videos and pictures regularly. However, the content you share should be relevant and directly related to the mobile app. Not to forget, it has to be creative and attractive.
You can also post customer reviews in the forms of videos and pictures to expand your client base. Marketing via Instagram can quickly create hype about your app and possibly give you an edge in the tech industry. What’s even better is that social media e-commerce – Instagram, Facebook, and Snapchat allow users to purchase products directly from their app.
- Content is King
As a marketer, you need to make a more considerable investment in content marketing. You must create compelling content on a regular basis, and most of it must be directly related to your app. If the content you publish is irrelevant and absurd, there is no point in doing so. You must also talk about how your app can benefit the users and how it can bring a significant change in their lives.
Another critical element that will surely level up your marketing game is infographics. Let’s face it, ugly texts don’t do the trick anymore. Make sure most, if not all, of your content, contains compelling images and graphics. And don’t forget to toss in animated videos to market your app with a twist, drive momentum and reach new clientele.
- Influential marketing
People love to hear about new products and services from their family and friends on social media. However, this might not do much good for your business as the visibility of your app is still limited to a certain number of people, who you cannot rely on.
To market your app to thousands of people in the blink of an eye, you need to go for influencer marketing – a strategy in which you reach out to ‘key players’ celebrities, athletes, and popular bloggers and ask them to market your product.
With huge fan following, influencers can quickly promote your app to millions of people, making it one of the best ways to achieve success in the mobile app world. However, this too requires a bit of effort and homework.
Before deciding which celebrity to go for, identify which one could cater to your target audience. For example, you should consider a chef to market your cooking app. If you approach influencers that do not appeal to your target market, it could be just a waste of time (and money).
If you are thinking of skipping this, just know that after Conor McGregor revealed his ‘HiSmile’ teeth whitening kit on social media, the start-up quickly became a multi-million dollar business.
Twitter is closely following Facebook, and this microblogging platform is where you can post about all the important activities and updates as they happen. Use the right number of relevant hashtags while sharing and post on Twitter as it helps you reach out to more people. If your customers are impressed, your app could be mentioned and promoted through their tweets. Twitter can also be used as a channel where you could get instant feedback from your customers.
- Promote participation to Drive Engagement
The ultimate success of your application depends on how much time users spend using it. To engage the users, you must add novelty and a bit of uniqueness to mobile apps. Also, your app must offer more features and practicality than other rival apps.
You can also offer the users various incentives. They could be in the form of discounts, packages or even giveaways. This could get them talking about your product on their social media pages and to their friends and family, hence rewarding your business. Ask your users about their experience and how the app could be made better. This would help you not only make your product better than ever but also build a strong connection with your customers.
- Consistency is Key
Once you have started your social media marketing campaign, you cannot slow down. Now that you have built a fan base, you must stay connected with them. Keep publishing fresh content on the different social media channels. You must make sure all your social media accounts are well handled and monitored. Slowing down or not paying enough attention to social media activity could tarnish your marketing efforts. It is also crucial that you measure all the activity on your social media channels. To keep track of all the action, you can hire a professional or use a social media monitoring tool.
- Never promote unnecessary or irrelevant info
It is all good as long as you are talking about your app, its features, how it benefits the users, etc. The moment you start talking about pointless stuff, you start losing your audience’s interest. Not many people might be interested in knowing how great your company is. Sure you can share the app’s achievements, but that must be done once in a while. Bragging about your app’s unique features day in and day out is a big No! It will annoy your customers further.
- Trash Talking About Competitors
There is a great deal of competition when it comes to the world of mobile app development. In fact, it is possible that there are mobile apps which are pretty much the same as yours. Gaining an edge over rival companies might require you to study their app and analyze their marketing techniques.
Yes, you can research what your competitors do and act on the information you obtain, but never bad mouth or talk about them in a negative light. Avoid the temptation of acting like an annoyed sibling. Remember, trash-talking your competitors on social media can only hurt you and your brand.
- Steer Clear of Politics
While it is good to be vocal about current affairs, it is best to leave biased, controversial religious and political posts for your personal account.
Even when you have a strong feeling about politics, weigh the pros and cons before posting your views on the official app website or social media accounts. After all, one controversial political post could cause you to lose a massive chunk of customers.
- Deleting negative reviews
No matter how perfect your app is, you would always get at least one bad customer review. Let’s be realistic. You will come across negative comments, reviews and poor ratings at times. Instead of deleting feedback or bashing your customers, you must learn from them. Acknowledge what your customers have to say and use the criticism to improve your mobile app.
There you have it. Social media has made it easier than ever for all kinds of businesses to market their products and services and mobile apps are no different. Once you worked on the mobile app development checklist and are ready to launch your app marketing campaign, keep the following do’s and don’ts in mind to make the most of your marketing budget.
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