HTML email templates

email template

Before we go for free html e-mail templates, let us have a look first at what  html e-mail templates are. Html e-mail templates are most widely used for email campaigns where you send an email to a wide number of potential customers. Similarly, they may be used for regular email newsletters that get sent to people who have subscribed to your newsletter. The alternative to html email is the plain text email. In the following, we will have a brief look at both of them and will discuss the pros and cons of both.

HTML templates and plain text email

E-Mail concept

Html templates are designed and coded similarly as in an html website. They may contain words, colors, photos, tables, columns, links, etc. Plain text email, on the other hand, is simply one which contains a plain text and does not need any kind of coding. It then needs hardly any thinking, at all, to understand that html emails are always preferred by marketers. Html templates are way more attractive than plain text emails and will capture the imagination of the reader in a stronger way.

However, there are some catches here.

Learn More:  Email Marketing — Finding An Affordable Solution

The first thing to understand is that html templates take longer to open than normal html websites. For this reason, various elements in a html template may be blocked by an email client (such as Gmail, Outlook, etc.) and no matter how much time your designer has devoted in coming up with a thoroughly attractive template, the end user may still see it in a much distorted shape.

For example, Gmail will, by default, block all the images that are part of an html email template, although the users have an option to watch the mail with the images if they so prefer. Often also the text justification, etc. will be changed for the end user.

email marketing

This often makes using html template for marketing campaigns a somewhat tricky affair. Coding is another important point regarding html templates. Any sloppy coding and you can rest assured that your email will end up sitting in the spam folder of the user’s email account. Html templates, for this reason, need to use CSS coding in very specific ways to prevent the email client recognising it as spam.

This is not the end of it. At least 20% of the end users are going to read your mail on their mobile or tablet devices. Many of these platforms do not support html emails, or just convert them to plain text emails for the users. So, these are some of the things you must keep in mind before you go search the net for free html templates.

Free html email templates

If you are an online marketer and you are working on a tight budget, free html templates are one thing which can help you to cut corners. Marketers normally hire their own designers and coders for their email campaigns and the above discussion will give you some idea why. However, this does not mean that you cannot use the free templates that are available out there to good effect.

E-Mail concept

However, when you do so, you will need to keep the points discussed above in mind. To sum it up again, you need to see:

  • If the templates are properly coded.
  • If the templates are responsive (i.e., compliant to different platforms).
  • If the templates are spam-proof.

There are many sites in the net who are offering free templates, but you need to do your research before using any of them. It is a good idea to have a free template checked by a professional web developer before you decide to use it.

This way you will get to know whether or not the template is properly coded and if it won’t end up on the spam folder.

laptop and mail

It is also a good idea to include both html coding and plain text for your campaign e-mail. This way, you make sure that your free email templates or email newsletter templates would be accepted by all email clients, even if some of them show it on the plain text format. In fact, some clients require that you add a plain text version with your html template, or they will automatically channel your mail to the spam folder.

So, these are just few of things you need to remember before you use free templates for your campaign. Having said this, there are many websites that offer free templates which are properly coded and are responsive, too. Research your options well, and it should not be difficult to get a hold of such good templates.


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