Thanks to the implementation of algorithms like Panda, Penguin, Hummingbird, and the recently introduced Pigeon, it is now next to impossible for owners of online stores to fall back on black hat tactics to enhance the page rankings of their website. Owners of thousands of websites, using illegal means to promote their websites, found a massive drop in the page rankings of the same.
The anti spam team of the search engine behemoth went to the extent of removing websites, which did not comply with their rules, from its index. The owners of such websites had no option left apart from removing all faulty codes like keyword stuffing, backlinks from dubious websites etc., from their website. However, it would now take them ages to regain the page ranking they enjoyed in the past. Does this mean that the owners of such websites do not have any option left to market their new products and services to their customers?
Advantage email marketing
The implementation of these algorithms did not affect the owners of certain websites, despite the fact that they too used black hat tactics, since they had the foresight to create an email list and used the same to send updates about their latest offerings to their clients. However, it is extremely difficult to manually maintain a huge list of contacts, sending emails to them about new products and services on a regular basis, and deleting the contact information of those who do not wish to receive updates in the future.
It is in such a scenario that integrated email marketing & autoresponders like AWeber and MailChimp come to the fore. Your staff no longer needs to sit in front of their computer 24 x 7 to reply to someone who wants to join your mailing list, send them an email to confirm its authenticity, and wait for their confirmation before adding them to your mailing list. The two programs mentioned above perform the task automatically.
Automation to the fore
These programs automatically send an email to a new subscriber the moment he/ she fills up an online form and clicks on the submit button. These programs do not merge the email id of an individual into the mailing list unless he/ she clicks on a link, included in the mail sent to him/ her by those programs. If someone wants to unsubscribe from a mailing list, he/ she should click on the `unsubscribe’ link inserted by MailChimp & AWeber at the bottom of the newsletter. The software automatically removes that individual from the mailing list and generates a message on his/ her screen stating `You have been unsubscribed from xyz.’
The price factor
The high cost charged is the sole drawback of both these programs. A glance at the AWeber pricing list reveals that they charge a minimum of $19 per month for maintaining a mailing list of 500 subscribers or less. MailChimp, on the other hand, offers a basic plan through which one can maintain a list of 2,000 subscribers without any charge. However, they allow the list owner to send only 12,000 emails per month. If you have 2,000 subscribers on your mailing list, you can only send six newsletters per month. Apart from this, you do not get any bells and whistles like client email confirmation and autoresponders with this plan. For that, one needs to pay $10 per month and have to restrict the number of their subscribers to 500. Therefore, MailChimp is not feasible as an AWeber alternative.
However, this does not mean that one cannot gain access to a autoresponder & mailing list service without burning a hole in their pocket. GetResponse is a cheaper MailChimp alternatives. They charge $12.30 per month if the client pays for one year upfront for their basic service, which supports a subscriber base of 1,000 along with autoresponder and other utilities provided by AWeber & MailChimp.
Free email marketing
Many individuals who have just started their online store often search for alternatives to MailChimp. They are on the lookout for a free, yet professional, service that they can use to send newsletters to their clients. They also want all the advantages such as email confirmation and autoresponder services included. They should look no further than Listwire. This company provides all the features of MailChimp and AWeber, without any charge.
If you have just started a new online store, you should definitely check their offer. You can rest assured that you will never look for any other alternative again. Manage your mailing list without sweating or burning a hole in your pocket.